Think about the way Netflix changed our daily habits. No more waiting for prime-time shows. No schedules. Just pick what you want, and it’s there. Easy, flexible, and personalized.
Now let’s be honest: corporate training rarely feels like that. Too often it’s scheduled workshops in a meeting room, long PowerPoint decks, and a format that doesn’t really stick. The result? Employees leave the session and forget most of it.
Here’s the thing: employees today want the same flexibility at work as they have in their personal life. In fact, LinkedIn found that 94% of employees would stay longer at a company if it invested in their learning and development. That’s a big number. And it shows why companies need to rethink how learning happens.
This is where on-demand learning video comes in. Done right, it can bring the Netflix experience to the workplace and help companies build a real culture of continuous learning.
The LMS Dilemma in Corporate Training
Learning on their terms
Employees are used to streaming and bingeing content at their own pace. They expect the same at work. According to a survey, 58% of employees prefer to learn at their own speed. That’s exactly what on-demand video makes possible.
Better retention, lower cost
We know the “forgetting curve” is real. Studies show people can forget up to 90% of training content within six months if there’s no follow-up. But video helps. It’s visual, engaging, and easier to revisit.
And the ROI? Huge. IBM saved more than $500 million when it shifted to eLearning. Microsoft cut its per-hour training cost from $320 down to $17. Numbers like these are hard to ignore.
Part of a learning culture
Culture is more than slogans on the wall. It’s about habits. On-demand video encourages employees to learn in small bursts, whenever they need it. A sales rep can quickly watch a product update before meeting a client. A new hire can rewatch an onboarding video at night from home. That’s learning in the flow of work—and that’s how continuous learning actually sticks.
How to Build It the Right Way
Mix ready-made and custom content
Companies don’t need to start from scratch. A curated library of videos covers general skills like leadership, communication, or digital tools. Then you can add custom videos for things like company culture, processes, or compliance training.
Personalize with technology
Just like Netflix recommends shows, an LMS can suggest learning paths. White-label LMS solutions even let you brand the whole experience so employees feel it’s part of your company’s culture, not just a generic platform.
Keep it accessible
If people can’t access the content, they won’t use it. That means mobile-friendly design, subtitles, multiple languages, and short “snackable” videos under ten minutes.
Measure and improve
Analytics is key. Check how often employees are watching, which topics keep them engaged, and how it ties back to real outcomes like onboarding speed or sales performance.
On-demand video is more than just a new format. It’s a way to bring flexibility and engagement into learning, and to make development part of everyday work. That’s how you build a culture of continuous learning—one that keeps people growing and keeps them around longer.
Want to see how it works in practice? ABT Learning offers ready-made video libraries, custom video production, and an enterprise-ready LMS. Get in touch with our team today and explore how the “Netflix effect” can transform learning in your organization.
